Leading health and hygiene brand, Dettol from the stables of
Reckitt Benckiser has unveiled its new claim of protecting from up to 100
illness causing germs.
This, it said, is in line with its vision of creating a
world where people are healthier and live better by proffering innovative
solutions.
The Marketing Director, West Africa, Reckitt Benckiser,
Oguzhan Silivrili, said the claim was based on recent studies which showed that
there were about 10 million germs on each person’s hands and that these 10
million germs fall into about 100 types of common germs which cause illnesses.
He stated that it was important for people to be well informed
why they should imbibe the habit of regular handwashing with soap and clean
water as a cost effective solution that can protect them from the 100 types of
germs.
