L-R: Mr. John Ugbe, MD, MultiChoice Nigeria; Mrs. Biola
Alabi, MD,M-Net Africa; Dr. Armstrong Idachaba, Zonal Director, Lagos, National
Broadcasting Commission (NBC); Mr. Mayo Okunola, GM, DStv Mobile and Mrs. Busola
Adeogun Philips, Regional Director, DStv Media Sales during the press
conference/Launch of Walka 7 and iDrifta devices held at the Civic Centre in
Lagos
Building on the ongoing success of the Drifta, Drifta USB
and Walka, DStv Mobile, Africa’s foremost Mobile TV company has announced the
launch of the iDrifta and Walka 7 – adding to its range of pioneering devices.
Mayo Okunola, General Manager of DStv Mobile Nigeria, said
“The iDrifta is a plug and play mobile DVB-H receiver specifically designed for
Apple mobile devices. It is portable and lightweight, and will allow users with
Apple devices to enjoy all of the great entertainment they’ve come to expect
from DStv Mobile.”
Compatible with the iPod 4th generation, iPhone 4/4S and
iPad 1/2/3, the iDrifta is simple and intuitive to use.
“After plugging it into
your iOS device, the iDrifta device redirects the user directly to the DStv
Mobile application on the apple store and the user only needs to download it
for free to start watching their favourite programmes.” explains Okunola. “This
means that viewers with Apple mobile devices can now access our full range of
channels anywhere, anytime – from Sound City all the way through to SuperSport
3N.”
With DStv Mobile committed to remaining at the forefront of
innovation, the iDrifta is a natural progression in the company’s strategy.
OKunola said, “In order to continue to inspire, entertain
and delight our subscribers, it is critical that we offer them the very latest
world-class devices. ” “The fact that Apple’s mobile devices are so popular,
and that subscribers using these platforms will now be able to access our
offering, makes this launch even more exciting for our brand.”
The iDrifta, he said, will retail at the recommended price
of N9, 500 while the Walka 7 goes for N18,900.
“We will also
continue using our learnings across Africa to enhance local subscribers’
experiences from both a content and technology perspective. This is a strategy
that we’ve built on since first launching mobile TV in Nigeria in 2008,” added
Okunola.
In addition to the iDrifta, DStv Mobile revealed the Walka
7, launching first in Nigeria. The Walka 7 is a complete portable television
with enhanced visual quality and no other device is required to view.
“The move to launch in Nigeria first was to satisfy the
growing appetite for mobile TV in the Nigerian market” commented Okunola.
The device boasts a 7inch viewing screen that can be
customized through 4 aspect ratio settings to optimize the viewing experience.
In addition the Walka 7 has a battery life of 6 hours and audio is delivered
via 2, 1.5 watt speakers. The Walka 7 recommended retail price is N18, 900 .
The same great channels in the genres of sport, music,
general entertainment and children’s programming are available across all DStv
Mobile devices and DStv Premium, Compact Plus, Compact and Family subscribers
can access DStv Mobile at no extra subscription cost.
Both the iDrifta and Walka will be available from
MultiChoice service centres and select retail outlets stores in September. The
iDrifta is available from 12 September while the Walka 7 device will be
available from 20 September in the following 10 cities: Lagos, Port Harcourt,
Abuja, Ibadan, Kaduna, Aba, Onitsha, Enugu, Benin and Asaba in Nigeria.
DStv Mobile is the first company in Nigeria to offer world
class digital channels on mobile devices to subscribers in the country. DStv
Mobile’s range of channels include sports, general entertainment, indigenous
and international movies, kiddies and news.
The company is also in the forefront of providing high
quality mobile services such as DVB-H enabled mobile phones, Walka, Drifta and
now the iDrifta which is designed for Apple products and Walka 7. Apple is one
of the world’s most innovative brands which has witnessed significant consumer
product uptake in Nigeria.
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