Determined to reach out to a broader audience, First City
Monument Bank (FCMB) Limited has launched a refreshed corporate identity for
the bank.
With the new identity, the colours of black and gold, which
spoke to an exclusive audience, have been replaced by a vibrant combination of
purple and yellow, speaking to a broader audience as the new logo is modified
to be slightly less formal and more contemporary, yet retaining a distinctly
FCMB feel.
Speaking on the new identity, Ladi Balogun, Group Managing
Director/Chief Executive, FCMB said it has heralded a new chapter in the
evolution of FCMB as the bank has set itself a long term vision to be the
premier financial services group of African origin.