FCMB unveils new corporate identity

Determined to reach out to a broader audience, First City Monument Bank (FCMB) Limited has launched a refreshed corporate identity for the bank.

With the new identity, the colours of black and gold, which spoke to an exclusive audience, have been replaced by a vibrant combination of purple and yellow, speaking to a broader audience as the new logo is modified to be slightly less formal and more contemporary, yet retaining a distinctly FCMB feel.

Speaking on the new identity, Ladi Balogun, Group Managing Director/Chief Executive, FCMB said it has heralded a new chapter in the evolution of FCMB as the bank has set itself a long term vision to be the premier financial services group of African origin.

The FCMB boss noted, “This not so quiet revolution is about much more than a look. It is an honest reflection of where we are, and a signaling of where we are going, together.”

“At the heart of the group is emerging a vibrant retail bank that seeks to rewrite the rules of the game. We have reached a tipping point in our evolution, and we feel we are now ready to wear a new look that is reflective of not only where we are, but also where we are going.”

“Today, our products provide practical solutions to the borrowing, saving, investment, and payment needs of our customers. Every month, we welcome 50,000 new customers and we disburse 20,000 new loans, with over 2,000 monthly to women owned micro-enterprises. Every month over 70,000 customers are registering on our mobile banking solutions that offer reliable and convenient ways to bank.” Balogun stated.

According to him, “This not so quiet revolution is also becoming evident in our financial statements. Fifty per cent of our deposits are now retail deposits while 30 per cent of our loans are retail loans, the vast majority of which are to individuals. The diversity of our business is bringing greater resilience and strength. Steadily this strength is revealing itself in our financial performance.”

“For us it is not just about numbers, but more importantly it is about quality. We have been investing in building a unique FCMB customer experience, defined by simple helpful reliable products and services, and professional and friendly bankers willing to go the extra mile for you.”

 What does this identity say about FCMB’s future?

“Our future is intertwined with the collective future of our customers. We do not believe that we can succeed if you do not. Hence, we will reinforce our position of being an inclusive lender. We will support sectors that will drive the prosperity of the markets in which we operate. We will bring greater accessibility to a broad range of financial services. By so doing, we will build one of the most relevant financial service franchises of African origin, providing the best customer experience. We are optimistic about the future and determined, whatever the challenges, to make this happen.” Said Balogun.