Dangote Group delights customers with rock bottom prices at Lagos Fair

In its efforts aimed at exciting its teeming customers and visitors at the on-going Lagos International Trade Fair holding at the Tafawa Balewa square in Lagos, Dangote Group, a pan-African Conglomerate, is offering a huge discount on products displayed by its various subsidiaries.

The global brand spiced this year’s fair with a special introduction of new products and packs from the stable of its subsidiaries to its customers and other visitors to the fair.

Chief Corporate Communication Officer, Anthony Chiejina said the group is using the occasion of the fair to appreciate the patronage of its array of products by the customers by giving them the products at rock bottom prices.

According to him, the Group’s participation at the trade fair was part of strategies to expand market share and reach more customers.

 “Subsidiaries of the leading African Conglomerate are at the Trade Fair with intent to further consolidate on their leadership in their various sectors by adding more value to their customers through provision of wide ranging products tailored to meet the specific ever changing needs of the consumers.

“Visitors to the group pavilion at the fair would have the opportunity to buy products of these companies at reduced competitive prices. There will also be free samples of the products for the visitors.”  He noted.

Companies from the group that exhibited at the fair included Dangote Sugar Refinery; Dangote Agrosacks, National Salt Company of Nigeria (NASCON), Dangote Cement and Dansa Foods Limited.

Products on display at the fair include; sugar, salt, tomato paste, various ranges of fruit juice products and bottled water from Dansa Foods.

Dangote Sugar offered customers its various packs of granulated sugar at the fair while NASCON also leveraged on its new seasoning even as there were free samples for visitors at the fair to make an informed choice on which product to purchase.